Travel is perhaps one of the best and worst parts of a wedding planning business. On one end, you get to see so many beautiful cities and venues, showcasing where someone can make a dream come true. But on the other, with so much time spent on the road, it can be difficult to execute the marketing you need to be successful. However, what if there was a way for both of them to feed off each other?
While it’s going to require a little bit of discipline, you too can travel more while simultaneously expanding your business’s clientele, partners, and audience. Here’s how:
Utilize Social Media For Marketing
If you’re going to be traveling, then social media will be one of your best tools to market your wedding blog. After all, a big part of the wedding industry is being able to land potential clients based on your knowledge of where to get married, which makes social media a great tool to use when advertising. However, with how competitive the social landscape for weddings can be, it might be advantageous to brush up on your skills a little bit.
First and foremost, if you’re going to be using social media as a means to promote your business, then the best places to start would be Instagram and Pinterest. These two platforms absolutely reign supreme in the wedding industry and are one of the primary discovery channels for couples.
When looking at how to hack Instagram or Pinterest, start exploring different hashtags in the areas you’re traveling to and see if any tie into the wedding industry. For example, if I’m spending a weekend in Charleston, SC, then exploring #charlestonwedding or something to the like will give you a feel for what’s around. Start posting potential venues yourself with the tag (I.E.: The Inn at Franklin is perfect for a southern #charlestonwedding). Overall, the goal here is to gain authority both as someone with an extensive network, as well as is knowledgeable about destinations.
Become A One Stop Shop For Everything
Another strategy to keep in mind while handling your wedding planning on the road is the ability to offer insights into money-saving techniques. Whether that be for recommending venues or bringing down the cost down on necessities, becoming a one-stop shop for your customers will be crucial. For example, if someone wants to put forth the majority of their budget towards travel and the venue, then suggesting a company like Azazie for their wedding dress will be able to win them over every time.
Create a list of the different vendors you’d recommend (whether you know them personally or not), as well as a solid selection of cities/venues. I’ll note that you should only present a few at a time on your Instagram or blog because the real secret sauce to your services is being able to plan the wedding full-scale.
Use Travel Of As A Way To Network
Whether it be a city like New York or the foothills of the Blue Ridge Mountains, building your network via travel is an excellent strategy to become a stronger destination wedding planner. Make a list of the cities you’re trying to venture off to, as well as how much they cost to get married there (more on this below). Additionally, adding some potential venues or catering companies that you’ve seen before could be beneficial too. Overall, your best approach is to consider this an investment, and one that you’ll see a significant return on if you play your cards right.
Find The Hidden Gems
An excellent competitive advantage to consider adding to your arsenal is the ability to find those hidden gems. According to TheKnot, the average wedding cost can range from as high as $78,464 in New York to $20,794. Knowing what lies within those numbers could be big for you, especially if you’re able to find something that helps cut that cost down. For example, let’s say you know about a hidden garden in Brooklyn or an enormous mansion to use in the country that might not be listed on most wedding sites. While it’s going to require some digging, finding spots like that could be what sets you miles ahead of the competition.
Work To Develop Package Deals
Finally, when putting everything together for your wedding business, being able to offer package rates will be a great value proposition to provide customers with. For example, according to TripSavvy, the average cost of a destination wedding is $28,000, while the average for a honeymoon $4,466. By consolidating those two into one package deal, you’ll be in a much better position to land a larger contract. Consider what type of deals you might be able to come up with in your travel network, as this is an underserved market in the planning industry.
What are some ways you’ve expanded your wedding planning business on the road? Comment with your insights below.