No matter what nation we live in, Giving Tuesday is that quiet welcome break from our self-indulging lives to spend a little time doing something for someone else. The humble celebration of giving sees people around the world choosing to spare their time and money to give selflessly to a cause, to volunteer at a nonprofit and so on. They may do this through activities, contests and other programmes organized on the day. Fundraising activities during this time are more likely to become a success, witnessing thousands of people more willing to make donations in India and around the world.
Different countries celebrate the day differently – or do they?
Giving Tuesday stirs the good in people in different ways around the world. This movement that recognizes the joy of giving and being kind began in the United States in 2012, falling on the tuesday after Thanksgiving. The rest of the world followed slowly. Italy and Liberia celebrated the day for the first time in 2017. Many nonprofits, foundations and charity organizations plan their crowdfunding campaigns around the day. Brazilian companies and brands are looking to get more involved in the concept with passing years. Liberia sees awareness events gaining more popularity during this time and more organizations are interested in planning more.
The one trait that creates a visible pattern among nations is that nearly every country sees a large number of nonprofits and charity organizations turning to crowdfunding to encourage people to join in the celebration of giving. Here are some of our favourite Giving Tuesday campaigns from the past.
The Painted Turtle
An organization that believes children with chronic illnesses aren’t defined by their suffering, The Painted Turtle plans innovative camping programs that give such children a dose of the childhood they need, empower them to try new things and encourage confidence. Since they don’t believe in asking their little campers to pay for their experience, they turned to a crowdfunding platform to get help with funds to keep their program running. Their Giving Tuesday fundraiser raised over US $38000 with a matching gift from The Wallman Family.
Based in Pune, India, GREAT Foundation is run by a strong-willed IIT professor who believes that it’s unfair for only privileged children to finish their schooling and attend university, and the segment of have-nots being left out of this scheme. Under the notion that poverty can be ridden only by educating the children in underprivileged communities, she turned to Impact Guru, an India-based global crowdfunding platform to help these children afford the education they aspire.
Giving Tuesday is not as widely and visibly celebrated as other holidays, but it’s here to stay and we hope you’d join the club as well next year! Consider spending the upcoming Giving Tuesday volunteering or donate to a cause you love – or both!